spring cleaning! 5 ways to tidy up your ppc campaigns
after a hectic holiday and winter season, you may have realized that you have been neglecting your paid search campaigns. with the busy summer months coming up quickly, your ppc campaigns could probably use some attention. set some time aside for spring cleaning and follow these 5 simple tips from milestone"s own ppc account managers.
how to maximize your ppc budget: use negative keywords
while many businesses may be engaged in pay per click advertising, there may be a few who are not taking advantage of using negative keywords. in this article, we will outline the importance of using negative keywords, and we"ll begin by listing the adverse effects of not doing so.
google tests "ads related to" notation above ppc ads
google is testing the insertion of a new line of text located above the top block of paid search advertisements. the "ads related to" notation appears for certain search queries. a similar test appeared last year but was never fully rolled out.
ppc to plug liquidity gap with 960-mln-euro loan
greece's biggest power utility ppc said on friday it would sign a 960 million euro bank loan next month to cope with a liquidity crunch caused by austerity-hit customers dodging their electricity bills.
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